Direct Mail

Our Services

Campaign Management

From consultation to delivery, we oversee the end-to-end direct mailing process for your business. So, you can trust us and go with the Flow, to allow you to focus on running your day-to-day business.

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Data Purchase & Cleansing

At the Flow Group, we use trusted partners for B2B and consumer data. In compliance with GDPR, we also apply data subject preferences to ensure your campaign remains compliant at all times.

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Artwork

As part of the management of your direct mail campaign, our team can create and produce the artwork, to suit the audience and nature of your campaign. We’ll create eye-catching artwork to drive engagement with your campaign.

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Print

We’re specialists in print solutions. Our team can consult with you on the best print options to suit your direct mail campaign. From sizing to folds, we’ve got the Flow how to determine the solution for your business.

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Machine Enclosing

From feed enclosing to variable page insertions and validation, our capabilities can provide the bespoke solution for your direct mail campaign. We can use camera matching validation to ensure your campaign Flows perfectly.

Poly-Wrapping

Using our biodegradable poly wrapping service, your direct mail campaign is protected from dispatch to delivery, ensuring it arrives to your customer intact. Using this cost-effective method also reduces your environmental impact (compared to standard poly-wrap).

Postage Discounts

Choosing to go with the Flow means your business can benefit from our downstream access suppliers (DSA) negotiation access and make the most of discounted postage rates.

Eco-Friendly

Flow Group is an ISO14001 accredited company, so your direct mail campaign will benefit from environmentally conscious processes from design to dispatch.

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Our process

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Audience

We conduct a thorough consultation process to ensure your direct mail targets the right demographic.

Through our accredited partners, we secure or process your data, cleanse it for MPS compliance, and optimise it for maximum engagement and cost-efficiency.

Artwork & Print

Our team knows how important it is to stand out in the mailbox. We design impactful artwork tailored to your audience, or work with your supplied designs, and offer feedback to boost its effectiveness.

At Flow Group, we also recommend creative print options (including unique folds, bold shapes, colours or small gifts) to enhance engagement and make your message memorable.

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Dispatch

Our in-house team manages every step of your direct mail campaign, from simple address overprinting to complex processes requiring camera matching technology for accuracy.

As a DSA postal partner, we also offer competitive postage rates, ensuring high-quality, cost-effective delivery on time and within budget.

FAQ

We’ve got you covered. Below are answers to some of the most common queries from businesses like yours, so you can see how we make Direct Mail campaigns simple, targeted, and highly effective.

1. What types of Direct Mail formats can you handle?

2. Can you assist with data list segmentation and targeting?

3. Do you offer variable data printing for personalised mailers?

4. What is the typical turnaround time for a direct mail campaign?

5. Can you integrate Direct Mail campaigns with digital marketing efforts?

Want to know more about Direct Mail?

To book a consultation with us, so you can make the most of the experience and knowledge of our direct mail campaign team, get in touch today!

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Unit 3 Dyehouse Ln,
Royds Mill,
Brighouse,
HD6 1LL

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