Polywrapping

What Is Polywrapping and what can be Polywrapped?

Polywrapping is the process of enclosing printed materials or products in a clear plastic film. It is one of the most versatile and efficient methods of enclosing items for mailing and distribution.

Polywrapping is one of the fastest and most reliable ways to enclose and post a wide range of printed products, including: Its flexibility makes it ideal for both high-volume mailing campaigns and more complex enclosures.

Polywrapping is commonly used for:

- Magazines
- Catalogues
- Brochures
- Books
- Multi-item direct mail packs

A typical example is the distribution of educational materials, where multiple large or mixed items need to be collated, protected, and delivered together in a single, secure pack.

The Benefits of Polywrapping for Direct Mail Campaigns

Using polywrapping as part of your mail fulfilment strategy offers several key advantages:
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- Reduced postage costs – polywrapped items are less bulky and often qualify for lower postal rates
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- Durable and protective – keeps items secure during handling and transit
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- Professional presentation – enhances the overall appearance of your mail
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- Environmentally responsible options – biodegradable film available to reduce environmental impact and support your sustainability goals
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- Weatherproof protection – keeps brochures, magazines, catalogues, and books clean, dry, and undamaged

Alternatives to Polywrapping

Depending on the contents and objectives of your mailing, alternative enclosing methods may be more suitable.

Shrink Wrapping
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Shrink wrapping uses a thicker plastic film that is heat-shrunk tightly around the items. This method is ideal when you need to firmly secure heavier or more complex packs.
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Recommended for:
- Heavy catalogues combined with brochures
- Multi-item packs requiring extra stability
- Large quantities of thin or loose sheets

‍Poly Bagging
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Poly bagging involves manually placing items into pre-made poly bags. While mechanical collation can be used for some items, this method is particularly useful for non-standard or 3-dimensional products.

Ideal for:
‍- Conference or event packs
- Packs containing lanyards, pens, USB drives, stress toys, or mixed promotional items
- Items that cannot be machine enclosed

Next Step: Speak to a Polywrapping Specialist

At Flow Fulfilment, we provide professional polywrapping and direct mail fulfilment services tailored to your campaign needs.

If you’d like expert advice on the most cost-effective and efficient way to enclose and distribute your mail, contact us today and speak with one of our experienced Sales Consultants.