How to Save a Fortune on Direct Mail Postage

Proven Direct Mail Strategies That Deliver Real Savings for Your Business

Sending direct mail doesn’t have to be expensive. With the right mail fulfilment partner and postage strategy, businesses can significantly reduce direct mail postage costs while improving campaign efficiency and ROI.

Here’s how to unlock the lowest available postal rates and save both time and money.

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Reduced Postage Rates Through Mail Fulfilment

Navigating the many postage options, qualifying rules, and pricing structures can be confusing.

Many businesses ask whether franking truly offers savings, or if there’s a better way. The most effective solution is to work with a professional mail fulfilment company.

At Flow Fulfilment, we access reduced postage rates that are unavailable to individual mailers, and we pass those savings directly on to you.

How We Secure Lower Postal Costs

High-volume mailing power: We send millions of mail items each year, allowing us to negotiate the lowest possible letter and large letter postage rates through Downstream Access (DSA) suppliers.

Pre-sorted bulk mail discounts: For volumes over 4,000 letters (or 1,000 large letters), we pre-sort your data to qualify for the best sorted mail postage rates.

Royal Mail hub entry: Our specialist mailing software prepares your data in the precise sort order required by Royal Mail. Our DSA partners then deliver mail directly to Royal Mail hubs - eliminating Royal Mail’s sorting costs.

Lower-than-franking rates: This process allows you to access postage prices that are cheaper than Mailmark franking, standard franking, stamps, and even direct Royal Mail rates.

Flow Group Heads of Deparment in the meeting room
Flow Group Heads of Deparment in the meeting room

Are There Different Mail Sortation Formats?

Yes, and choosing the right format is key to securing the lowest bulk mail postage rates.

Minimum Volume Requirements

To access the best pricing:4,000+ letters or 1,000+ large letters unlock deeper discountsLarger volumes continue to reduce unit costs, with optimal rates seen up to 50,000+ items

Advertising Mail (Admail) Options
For advertising mail, there are two primary sortation formats:Entry LevelIntermediate

How We Secure Lower Postal Costs

Both formats require the use of environmentally friendly materials (terms apply). We ensure your campaign uses the most efficient and compliant products to maximise your admail discount.

Mail data can be processed using Mailmark or OCR formats. If advertising mail standards can’t be met, your campaign can still be sent as Business Mail, ensuring you always receive the lowest possible postal rate.

Even for smaller volumes below the minimum thresholds, our bulk mail pricing still delivers strong savings compared to standard posting methods.

How to Save Time and Money with Full Mail Fulfilment

Over 95% of direct mail enquiries achieve even greater savings when we manage the entire fulfilment process - from design to delivery.

By handling everything in-house, we streamline production, reduce errors, and eliminate unnecessary costs.

Flow Group Heads of Deparment in the meeting room
Flow Group Heads of Deparment in the meeting room

End-to-End Fulfilment Benefits

- Print cost savings: Access volume-related discounts through our trusted print partners using FSC-certified, responsibly sourced paper, essential for Green Post compliance.

- No franking required: Our high-speed envelope inserting machines process up to 27,000 items per hour, accurately matching personalised inserts every time.

- Advanced personalisation: Industry-approved digital printers deliver flawless variable data printing for targeted, high-response campaigns.

- Complete campaign support: We provide data management, artwork support, printing, enclosing, and bulk mailing—keeping you informed at every stage.

The result? Direct mail that’s simpler, faster, and significantly cheaper.

Take the Next Step: Reduce Your Postage Costs Today

At Flow Fulfilment, our experienced team is ready to help you lower your postage costs while increasing the effectiveness of your direct mail campaigns.

If you’d like to learn how bulk mailing, downstream access, and full-service fulfilment can save your business money, contact us today and speak with one of our knowledgeable Sales Consultants.

Flow Group Heads of Deparment in the meeting room

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