A national online estate agent approached Flow to review and improve their estate agent direct mail operations. Direct mail was (and still is) their primary marketing channel, playing a vital role in driving instructions and supporting national direct mail campaigns across the UK.
After a series of disappointing experiences with their previous mailing house, confidence was low. Missed deadlines, unclear mailing schedules, and unexpected costs had damaged the working relationship and put pressure on internal teams. The client asked Flow to step in, review their existing bulk mail fulfilment model, and provide clear, transparent alternatives, with the intention of moving their fulfilment to a more reliable partner.
They were looking for:
- Proactive support and expert advice from a knowledgeable fulfilment team
- Clear, accurate campaign release dates they could rely on
- Same-day or next-day turnaround for time-critical mailings
- A supplier they could trust to deliver direct mail for estate agents at scale
The incumbent supplier simply didn’t have the capacity or operational structure to support high-volume mail handling and distribution. This led to delayed campaigns, inconsistent fulfilment timelines, rising print and postage costs, and unnecessary strain on the estate agent’s internal resources.
Flow’s challenge was to provide a faster, more dependable direct mail logistics solution, one that could scale with the business, reduce direct mail costs, and improve efficiency without disrupting live campaigns or compliance requirements.
Flow carried out a detailed review of fulfilment capacity, postal options, print specifications, and operational workflows to uncover both immediate and long-term direct mail cost savings.
Key improvements included:
Every change was carefully planned and implemented to improve speed, accuracy, and cost efficiency, without interrupting ongoing national direct mail campaigns.
Flow is now the client’s trusted partner for direct mail fulfilment, print management, and distribution, providing a service that is faster, more efficient, and completely transparent.
The results speak for themselves:
In total, Flow helped the estate agent reduce direct mail costs by £22,800 per year, while delivering a fulfilment operation built for scale, speed, and long-term growth. Today, the partnership continues to thrive, driven by trust, performance, and measurable results.
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